Archive for November 2015

REI #OptOutside – Slick Marketing or Something More Meaningful?

Your Kidding Right? By now, I am sure most of you have seen the news. REI is closing all their stores and even disabling online orders for Black Friday on Nov 27th. Instead, REI is encouraging their employees and customers to #OptOutside. REI believes being outside makes our lives better. I do too, so their…

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